Seer Labs
Asia Go-To-Market Institution · Since 2018

We Build
Market Conviction
in Asia.

Go-to-market strategy, narrative design, and growth execution for crypto protocols — and the projects defining what comes next.

Trusted by 80+ projects since 2018

Polygon AAVE Polkadot Synthetix Compound Binance Alpha
Seer Labs
Polygon
AAVE
Polkadot
Synthetix
Verasity
Compound
Binance Alpha
Sushi
OKX
Dimitra
Drift
NYM
Reef
Cookie3
Origyn
Polygon
AAVE
Polkadot
Synthetix
Verasity
Compound
Binance Alpha
Sushi
OKX
Dimitra
Drift
NYM
Reef
Cookie3
Origyn
Seer mascot head
The Seer Methodology

Not an Agency.
A Growth Institution.

We are an Asia-focused team of crypto-native strategists, community builders, and market operators. With regional teams embedded across Shanghai, Singapore, Tokyo, and Seoul, we bridge Western innovation with Eastern capital — natively.

We started in crypto because it demanded the hardest version of this work: decentralized products, skeptical markets, compressed timelines, no room for narrative failure.

As the industry evolves — into AI infrastructure, decentralized compute, and autonomous systems — our roots remain in crypto. Our eyes are on what crypto is becoming.

80+
Projects
6+
Years
4
Markets
The Problem We Solve

Most Projects Don't Fail
Because of the Technology.

They fail because the market never understood why it mattered.

01

Weak Asia Narrative

Your story doesn't translate. Asia requires a fundamentally different approach to trust and adoption.

02

Post-TGE Liquidity Loss

Launch momentum fades fast. Without sustained narrative, markets move on.

03

Fragmented KOL Exposure

Volume without strategy. Impressions without conviction. Noise without signal.

04

No Regional Execution

Asia is not one market. CN, KR, JP each demand native presence and native operators.

Who We Serve

Built for Builders
at the Frontier.

Seer mascots - three variants
Crypto Core
Protocols & Web3
AI × Crypto
Convergence Projects
Early Stage
Founders & Builders
Core Focus

Crypto Protocols & Web3 Infrastructure

Full-cycle Asia growth: pre-TGE narrative, post-TGE momentum, KOL architecture, exchange BD, and community at scale across CN, KR, and JP markets.

L1/L2 networks · DeFi protocols · RWA · GameFi · Cross-chain infrastructure
This is our foundation →
Expanding Focus

AI × Crypto Convergence Projects

DePIN. AI Agents. Decentralized compute. We help convergence projects build narratives that speak to two sophisticated audiences at once — and drive adoption across Asia.

DePIN networks · AI Agent protocols · Decentralized compute · On-chain AI infrastructure
This is where we're focused next →
Early Stage

Pre-TGE & Early-Stage Teams

Our regional teams across Asia support ambitious founders from day one — with senior strategy, real execution, and no bloat. Serious builders only.

Solo founders · Pre-TGE teams · Seed-stage protocols · AI × Crypto entering Asia
Start the conversation →
Our Difference

We Don't Sell Campaigns.
We Design Market Outcomes.

What Most Agencies Give You

  • Vanity metrics and impression reports
  • Short-term campaigns with no backbone
  • Fragmented execution across regions
  • Disappear after launch
  • Generic strategies, not Asia-native

What Seer Labs Delivers

  • Narrative-first strategy before any tactic
  • Full-cycle: pre-launch through post-growth
  • Native execution in CN, KR, JP markets
  • Accountable to outcomes, not invoices
  • Asia-built, Asia-first — not adapted
Seer mascot presenting
01

Narrative Before Tactics

We start with how Asia needs to think about you — not which channels to run. Strategy drives execution.

02

Asia-Native, Not Adapted

Built in Asia, for Asia. Our teams think in Chinese, Korean, and Japanese — natively.

03

Crypto-Native Intelligence

Six years building conviction in decentralized markets. Exactly what AI × Crypto projects need most.

04

Selective by Design

We work with a limited number of projects. Every client receives genuine senior attention.

Our Services

What We Do

Asia Go-To-Market

Market entry architecture and distribution strategy across CN, KR, and JP markets.

Narrative & Positioning

How your project is understood by markets, media, and capital. Clarity, conviction, credibility.

KOL & Community Architecture

Targeted influence networks. Right voices, right communities. Quality over volume.

Post-TGE Growth

Liquidity momentum and community health after launch. Most agencies leave. We stay.

AI × Crypto Narrative

Specialized positioning for convergence projects speaking to two audiences at once.

Exchange BD & IR

Tier 1 listings and institutional introductions across Asia. Relationships, not cold outreach.

Track Record

Verified Performance.

80+
Projects
Supported
125×
Peak Token
Growth
$50M+
Single
Listing Week
988%
Token Price
Growth
1K+
KOL
Activations
80K+
Community
Members Built

Featured Case Studies

Polygon (MATIC)
Asia Rebrand & Ecosystem Expansion
Exclusive Asia partner · 125× token growth
+

The Challenge

Execute the rebrand from Matic to Polygon and drive large-scale adoption across Asia — in one of the most competitive periods in L2 history.

What We Did

  • Exclusive Asia marketing partnership
  • Community expansion across CN, KR, JP
  • Coordinated regional media strategy
  • Tier 1 exchange listings
  • Ecosystem growth for Polygon-native dApps

Results

  • 125×token price increase during partnership
  • $50M+USDT deposits in listing week
  • 30K+active Asia community members
  • 100+ecosystem dApps expanded into Asia
Synthetix (SNX)
Community Relaunch & Perps Narrative
5× token growth · "Perps Exchange of Ethereum Mainnet"
+

The Challenge

Rebuild Chinese community awareness ahead of the Ethereum Mainnet Perps launch — technically complex, requiring education, credibility, and momentum.

What We Did

  • Full community relaunch
  • Narrative repositioning for Asian markets
  • KOL and top trader activations
  • Launch-phase education campaigns

Results

  • $SNX token price increase
  • 1.5M+total impressions
  • 500+new Chinese members in one week
Verasity (VRA)
Asia Market Entry — Esports & AdTech
988% token growth · 50K+ new community members
+

The Challenge

Enter the competitive Esports and AdTech market across Asia for a project with strong product but limited regional brand recognition.

What We Did

  • High-frequency awareness campaigns
  • 1,000+ influencer activations
  • Engagement across 3,000+ communities
  • Coordinated CN and KR market strategy

Results

  • 988%token price growth
  • increase in Asia trading volume
  • 50K+new community members CN + KR
  • 2M+total reach across 50+ media features

Client Portfolio — Selected Projects Across 6 Years

Asia GTM 28 projects
PolygonPolkadotReefOrangeDXOMINIACookie3XENDBeamXOrigynChappyzHoDooiFinNexusDriftSatsRushPlenaFinanceOctaviaSensayAITechATORStoryfireMetastrickMobius FinanceCirusAuric NetworkParalinkMateverseSkill LabsCleo Tech PolygonPolkadotReefOrangeDXOMINIACookie3XENDBeamXOrigynChappyzHoDooiFinNexusDriftSatsRushPlenaFinanceOctaviaSensayAITechATORStoryfireMetastrickMobius FinanceCirusAuric NetworkParalinkMateverseSkill LabsCleo Tech
Post-TGE Growth 16 projects
SynthetixVerasityDimitraNYMEstate XCartelFiBitcoin PepeZenXMewWicryptAITechATORDevitaGoonsDeepcoinAlium SynthetixVerasityDimitraNYMEstate XCartelFiBitcoin PepeZenXMewWicryptAITechATORDevitaGoonsDeepcoinAlium
Exchange Listings 10 exchanges
BinanceBinance AlphaBinance PerpsOKXHuobiGateBitgetMEXCBithumbUpbit BinanceBinance AlphaBinance PerpsOKXHuobiGateBitgetMEXCBithumbUpbit
Community Scale Built from zero
50K+ Chinese Community
20K+ Korean Community
10K+ Japanese Community
80K+ Total Members Built
Insights

Perspectives on Crypto,
AI × Crypto, and the
Markets That Matter.

Market Strategy

The Narrative Vacuum in Crypto

What serious founders should do right now.

DePIN

DePIN in Asia: Why the Next Wave Will Be Won or Lost Here

Asia is the largest untapped supply side. Most projects are missing it.

AI × Crypto

How to Tell an AI × Crypto Story Two Audiences Both Believe

One narrative. Two audiences. Here's the framework.

Post-TGE

Post-TGE Growth Is Broken. Here Is What Works.

The launch is the starting gun, not the finish line.

Founders

The Solo Founder's Guide to Asia GTM

What you need — and what you don't — building lean and fast.

Talk to Seer Labs

Ready to Build
Market Conviction?

We work with a select number of projects at any time.
If you're serious — let's talk.

Start the Conversation

We respond within 48 hours · Initial consultation is complimentary

Let's Talk.

No pitch decks. No automated funnels.
A direct conversation about what you're building.

We review your project and respond within 48 hours
Strategy call if there's a fit
Honest assessment of what you need
Scope designed around your goals if we move forward